Over time, there were rapid and significant developments in the photography area. The requirements, the technical perspectives and the marketing options changed radically. While around the early days of Rollei Photography was only considered for a few, there is hardly anyone today who is not regularly in contact with photography.
Photography in change
After the Digital cameras, which were already available for target groups with less budget, at the latest with the move in FotoHandys And smartphones no longer set any limits. Through digital social media, the rapid spread of Photos and videos Simply possible for everyone.
Of course a brand has to like Rolleiflex Bend to the changes and take the trend. So RCP-Technik GmbH, based in Hamburg, acquired the Europe-wide 2007 Rollei branded license rights and since then Roller Consumer products with growing success.
Rollei today
The company has been called since 2015 Rollei GmbH & Co.KG And is currently present in the market in more than twenty European countries. The diverse Rollei product range includes professional Photo accessories, like high -quality tripods, photo filters or studio flashes. Furthermore in the Rollei range: action cams, dash cams, surveillance cameras, digital picture frames and Diafilm scanner. In 2017 Rollei established itself as the market leader in the tripod market*and in 2016 with the Rollei C5i presented the best-selling tripod Germany **.
It is important to us as a company to ensure the high quality of the brands and to carry it out. An excellent service applies to all Rollei products: The all-round carefree package offers the opportunity for 24 months to replace the product for a new device within a very short time.
On our online shop you will find all available products of the Brand Rollei and Rolleiflex. From high -quality tripods, photo filters, camera courses, camera cleaning equipment, action cams to underwater housings to dash cams, there is no wish. If you have any questions or comments, please contact us. Telephone: +49 (0) 40 270 750 277 or write to us at hello@rollei.de.
*GfK, value Q1 2017 ** GfK, value 2016
Timeline
1920-1950
1920 - foundation
1926 - Rollfilm Heidoscop
1929 - Rolleiflex
1931 - Rollei babyflex
1933 - Rolleicord
1937 - Rolleiflex automat
1950 - Death of founder Paul Franke
1951 - 1960
1951 - Rolleimarin
1956 - Sale of the millionth 6x6 Rolleiflex & Rolleiflex 2.8 SE
1959 - Rolleiflex 3.5
1960 - Death of founder Reinhold Heidecke
1961 - 1980
1963 - Rollei 16
1966 - Rolleiflex SL66 and Rollei 35
1967 - 1. Flash "Strobomatic"
1970 - Work opening in Uelzen & Rollei SL35
1971 - Work opening in Singapore
1972 - Rollei A26
1974 - Rolleiflex SLX
1976 - 1. Small image-blind projector
1978 - Rollei 35s
1981 - 2000
1981 - Rolleiflex SL2000 F
1984 - Rolleiflex 6006
1986 - Rollei metric
1991 - 1. Digital & compact camera
2001 - today
2007 - Acquisition of rights to the Rollei brand by RCP Technik Verwaltungs GmbH
2011 - Continuation of the operational activity as Rollei GmbH & Co. KG.
2012 - 1. tripod C5i
2011 - 1. Actioncam 100
2016 - Professional rectangular filter system Mark II